Our Social Media Strategies are MSLK-Tested, Client-Approved

Posted by - July 31st, 2011


At MSLK, we’re constantly working to improve our own social media presence while helping you improve yours. We’re big fans of practicing what we preach, and social media is no exception. We want to make sure that whenever we recommend something, that we have thoroughly researched it, tried it out ourselves and have seen results. Read more to learn about the ways we’ve applied the social media strategies that we’ve been talking about and how they’ve affected our own social media stats.

SWEEPSTAKES & CONTESTS
Last year we wrote about the benefits of running a Facebook contest as well as our own success with Facebook contests. They’re a great way to give your Facebook page a jolt of activity. Our “Cheers! Gift Tag Giveaway” not only increased our fan activity by about 400% for the month of December, but because people were required to like the page in order to enter, we saw our biggest spike in “likes” that we’ve ever had (a 3% increase in our entire fanbase in one day)! In addition to that we saw a 13.2% increase in our overall fan base.

SOCIAL MEDIA CALENDAR
Contests and sweepstakes are are a great way to kickstart things, but you have to have a plan to keep that momentum up. Very recently, we wrote about the importance of always having a social media calendar and taking short steps with a long view. Of course, we wouldn’t have stressed the importance of it if we hadn’t already tried it out ourselves. MSLK has its own calendar and posting guidelines for what we put on our Facebook page and when. We also make sure that when we post something on Facebook, that we ask a question to encourage fan interaction! Since implementing this plan, we’ve seen a steady 400% increase in our fan activity! We’ve also seen a very steady increase in the frequency of our likes.

FAN GATES
Last month, we talked about how fan gates have become a recent trend in Facebook fan pages. A fan gate is a way of providing exclusive content to fans of your Facebook page. This is a great way to provide a clear call to action and entice people to like your page and increase your fan base. We tried it out for ourselves and are seeing more regular likes on our Facebook page. Our landing page has also gained 1/10th of the amount of views of our Facebook wall in a very short amount of time.

SOCIAL PLUGINS
On top of all of these great things one can do on their Facebook page, we have also talked about the importance of social plug-ins on external sites, like on a blog or e-commerce website. This year we launched a brand new version of our blog that includes just that. Now people can like or tweet about our blog posts with great ease, and we can see how many people are interacting with our blog and sharing it with others. Our like box encourages people to visit our Facebook page or even like it directly from our blog. At least 10% of our likes in 2011 have been through our like box.

Check out these stats taken from our Facebook insights, tracking our fan activity. Each chart contains markers that allows you to see how a specific social media strategy has affected our stats.


Now you know that when we recommend something, it’s not just because we feel like it. We actually take the time to make sure that the things we do are effective. Try them out and see what kind of positive effect they have on your social media plan. If you’re looking for more great advice on how to make social media an effective part of your marketing campaign, check out our latest webinar here!

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Physicists report progress in understanding high-temperature superconductors

Posted by - July 31st, 2011

Although high-temperature superconductors are widely used in technologies such as MRI machines, explaining the unusual properties of these materials remains an unsolved problem for theoretical…


Science Blog

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AUGUST DAYTRIPPER GUIDE: Events and happenings within a two-hour drive of the city

Posted by - July 30th, 2011

PuppetsUp_girls

Classic Theatre Festival:
Perth, Aug. 5 to 28

This comedy chronicles a couple’s joys and challenges throughout a 35-year marriage. The play follows them from the nervous wedding night through to childbirth and parenting to the inevitable mid-life crisis and the final realities of aging. It is one of those rare plays that combine charm, depth of character, dramatic tension, and comic relief in a manner that makes audiences feel good about the promises of love. , people under 30 . Mason Theatre, 13 Victoria St., Perth, 877-283-1283, www.classictheatre.ca.

Williamstown Fair
Williamstown, Aug. 5 to 7
This rural event is described as “Canada’s Oldest Annual Fair” and is celebrating its 200th year. With a myriad of activities each day, must-sees (and dos) include hot-air balloon rides, beach volleyball, bingo, artisan displays, antique machinery, tug-of-war, foot races, midway games and rides, agricultural shows, and live performances. Day pass , weekend pass . Williamstown Fairgrounds, Williamstown, 613-347-2841, www.williamstownfair.com.

Thousand Islands Playhouse: Billy Bishop Goes to War
Gananoque, Aug. 5 to Sept. 3
One of the most famous and widely produced plays in Canadian theatre, this musical recounts the life of 20-year-old misfit and flying ace Billy Bishop. Played by Jacob James, Billy Bishop evolves from a mischievous ne’er-do-well to the nation’s most decorated pilot. .16, seniors .90, students and children .08. Firehall Theatre, 185 South St., Gananoque, 613-382-7020, 866-382-7020, www.thousandislandsplayhouse.com.

Puppets Up! International Festival
Almonte, Aug. 6 and 7
Puppets Up! is a two-day international festival devoted to the art of puppetry and fun. Family-friendly professional puppet troupes travel from around the globe to entertain the thousands of visitors who attend the festival each year. The theme for 2011 is All Creatures Great and Small as the festival celebrates our natural world. Performances take place along the banks of the Mississippi River in tented and storefront theatres. Along with the puppet shows, there is a daily parade, street entertainment, and musicians. See website for performance and ticket information. Almonte Old Town Hall, 14 Bridge St., Almonte, www.puppetsup.ca.

Naismith 3-on-3 Basketball Tournament
Almonte, Aug. 6
Almost 100 teams participate in this basketball festival that takes over the streets of Almonte, making it the largest 3-on-3 tournament in eastern Ontario. Teams compete in men’s, women’s, elementary school, and high school competitions. Sign up a team of your own, or cheer on the athletes from the sidelines. Between games, take advantage of Almonte’s parks and stores. Almonte, 613-256-0492, www.naismithmuseum.com, www.mississippimills.ca.

Pakenham Fall Fair
Pakenham, Aug. 13
In its 100th year, this fair offers exciting changes, including a new theme called Village Green. The traditional activities include horticultural exhibits, horse shows, dairy and beef shows, log skidding, craft shows, antique tractors and cars, and spinning and weaving demonstrations. Stewart Community Centre, 112 MacFarland St., and Fred Millar Community Park, Pakenham, 613-256-1077 ext. 22, www.mississippimills.ca.

Ottawa Magazine

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Justin Bieber & Selena Gomez’s Romantic Beach Vacation

Posted by - July 30th, 2011

Justin Bieber & Selena Gomez’s Romantic Beach Vacation    

DOOR – Online Web Magazine

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Inspiration: Black and White Photography

Posted by - July 29th, 2011

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Friday is a good day to take some time to see inspiring photographs, and that is why we decided to gather a few black and white images today, to help you close the week with a nice dose of inspiration. In my opinion, black and white photography capture scenes in an almost magical way… without colors images seems stronger, they have a different intensity, a different feeling. Let’s say b&w images allow you to see things without any distractions, you just see the scene, pure and simple.

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Web Design Ledger

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Things To Keep In Mind About The Forex Trading Market

Posted by - July 29th, 2011

Forex traders have to remember that the Forex trading market is all about trying to make it big out of something small. This means making big money through small risks. You have to know that no one on the Forex market can control how this market is moving aside from this, they will not start to understand it is the first place since the Forex market is ever-changing and complicated.

In fact, people get involved in the Forex market since they think that the probability of making money is greater than the probability of getting losses. This statement would have proven effective if the Forex trader is aware that they have to execute stop loss in this concept. Proper understanding this in the course of the transaction and relying on the Forex traders’ own discipline and rules will certainly save you from suffering losses.

Today a lot of Forex traders fail to use stop loss and to take profit point effectively and thus they make no money trading the Forex market. As a rule, Forex traders purchase a currency in hope that it will rise, but eventually fell. In the anticipation that it will start rising soon, the Forex trader do not use stop loss. After that the loss becomes larger and the Forex trader still hoping and waiting.

When the currency start rising the common result is that there are more losses acquired to make up for the profits. The other result will be getting the currency out if the market and thus fast that the best opportunities are missed in the process. Quite often Forex traders make these mistakes over and over again, especially if they do not consider stop loss.

You have to remember that combined Forex orders are allowed just at a specific margin, however, it could be used all in one shot. And thus if the Forex traders purchase, but the trend fall out of the expectation, then the Forex trader will find himself in a passive condition.

However, it is still best to stop loss after purchasing a position once there is a sudden shift in the Forex market. For Forex markets with consistent movements, there will be more profits to use in order to supplement the margin. As a rule, the profit has a tendency to continue to rise as well.

Remember that the fundamental analysis of the Forex market is the key. This analysis has to be used by all the Forex traders in order to determine when the best time to enter the Forex market is as well as when it is the best time to place trades.

As well, Forex traders have to use their own Forex charts and views in order to be able to execute an order.

As in every other sphere of our life foreign exchange market needs some education.

Of course, you can start forex trading and get quite successful in it. However sooner or later the losses will come. It is precisely when you might think “Why didn’t I start with a good forex books?”

That does not mean that after reading even the greatest materials you will start making money, but this knowledge will save you from lots of troubles. And even if you decide to get the help of a forex managed account service, still you will make a much wiser decision.

And a final piece of advice – today the Internet technologies give you a really unique chance to choose exactly what you require for the best price on the market. Strange, but most of the people don’t use this opportunity. In real life it means that you should use all the tools of today to get the information that you need.

Search Google or other search engines. Visit social networks and have a look on the accounts that are relevant to your topic. Go to the niche forums and join the online discussion. All this will help you to create a true vision of this market. Thus, giving you a real chance to make a smart and nicely balanced decision.

And also sign up to the RSS on this blog, because we will do the best to keep updating this blog with new publications about Forex currency trading.

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3 ways to enhance daily deal services

Posted by - July 28th, 2011

Teaser: 
The daily deal business continues to attract the attention of publishers, brand marketers and other service providers. As the market evolves, so will the tools and platforms that enable these services. Here are three areas where new tools can help publishers differentiate their offerings.

The daily deal business continues to attract the attention of publishers, brand marketers and other service providers.

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eMedia Vitals – Digital, Mobile and Social Media Engagement Strategies & Tactics

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Protecting networks is just a game

Posted by - July 28th, 2011

How can an organization detect the onset of an attack on its computer network giving it time to respond quickly and block any intrusion or compromise of its data? Modern [...]


Science Blog

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5 ways to launch a deals program

Posted by - July 27th, 2011

Teaser: 
There are a handful of ways media companies can get started in the daily deals space, from aggregated newsletters to full-blown deal hubs. Here are five approaches we've seen so far.

An ever-growing number of newspapers and magazines have been diving into the daily deals space, wh

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eMedia Vitals – Digital, Mobile and Social Media Engagement Strategies & Tactics

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Walmart Weekly Ad 7/24/11 – 7/30/11

Posted by - July 27th, 2011

Below is this week’s Walmart Weekly Ad! Walmart’s ads may have small variances depending on where you live. To see the full color ad that corresponds with your local Walmart, go HERE. If you see any deals I’ve missed, please leave a comment on this post!

**Also – make sure you click the link at the bottom of this post that says “Display all Matchups” so that you don’t miss out on any of the deals below!

    Health & Beauty
  • Herbal Essences Hello Hydration Shampoo or Conditioner, 23.7 oz, $4.97

  • Old Spice Swagger Deodorant or Body Spray, 3.25 deo or 4 oz body spray, $3.77

    -B1G1 Old Spice Body Spray WYB Red Zone Product 7/3/2011 P&G Insert (exp 7/31/2011)
    -$1/2 Old Spice Products 7/3/2011 P&G Insert (exp 7/31/2011)
    -$1/2 Old Spice Products 6/5/2011 P&G Insert (exp 7/31/2011)
    -B1G1 Old Spice Body Wash WYB Old Spice Deodorant 6/5/2011 P&G Insert (exp 7/31/2011)
    **Buy 1 Old Spice Body Wash and get 1 Old Spice Deodorant FREE, makes it $3.77 for two items

  • Secret Scent Expressions Antiperspirant/Deodorant, 2.7 oz, $3.97

    -B2G1 Secret Body Spray WYB Secret Deodorant 7/31/2011 P&G Insert (exp 8/31/2011)
    -$1/1 Secret Deodorant 7/31/2011 P&G Insert (exp 8/31/2011)
    -$1/2 Secret Deodorant 7/3/2011 P&G Insert (exp 7/31/2011)
    -B1G1 Secret Body Spray WYB Secret Scent Expression 6/5/2011 P&G Insert (exp 7/31/2011)
    **Buy 1 Secret Scent Expressions Deodorant and get 1 Secret Body Spray FREE, makes it $3.97 for two
    -$2/2 Secret Deodorants, body sprays or Venue Razor Glamour, Jun 2011 (exp 7/31/2011)

  • Head & Shoulders 2in1 Hair Endurance for Men or Classic Clean Shampoo, 23.7 fl oz, $6.78

    -$0.50/1 Head & Shoulders Products 7/31/2011 P&G Insert (exp 8/31/2011)
    -B1G1 Head & Shoulders Shampoo or Conditioner 7/3/2011 P&G Insert (exp 7/31/2011)
    **Buy 1 Shampoo get 1 FREE, makes it $6.78 for two
    -$1/2 Head & Shoulders Shampoo or Conditioner 6/5/2011 P&G Insert (exp 7/31/2011)

  • Gillette Venus Spa Breeze Razor, includes 2 cartridges, $8.97
  • Gillette Fusion ProGlide Manual Razor, includes 2 cartridges, $9.74

    -$4/1 Gillette Fusion ProGlide Razor 7/31/2011 P&G Insert (exp 8/31/2011)
    -$2/1 Gillette Fusion ProGlide Razor 7/3/2011 P&G Insert (exp 7/31/2011)
    -$4/1 Gillette Fusion ProGlide Razor 6/5/2011 P&G Insert (exp 7/31/2011)

  • Crest Pro-Health 2-Pack, two 6 oz tubes, $4.97

    -$0.75/1 Crest Toothpaste 7/31/2011 P&G Insert (exp 8/31/2011)
    -$0.75/1 Crest Toothpaste 7/3/2011 P&G Insert (exp 7/31/2011)
    -$1/1 Crest Pro-Health For Me Toothpaste 6/5/2011 P&G Insert (exp 7/31/2011), if  included
    -$0.75/1 Crest Toothpaste or Liquid Gel 6/5/2011 P&G Insert (exp 7/31/2011)
    -$1/1 Crest Toothpaste or Liquid Gel 6/5/2011 P&G Insert (exp 7/31/2011)
     

  • Listerine Total Care Zero or Total Care Plus Whitening Mouthwash, 16 fl oz – 1 L, $4.97

    -$1/1 Listerine Rinse Products, if included
    -$1/1 Listerine Whitening Rinse Product 5/22/2011 RP Insert (exp 12/31/2011), if included
    -$1/1 Listerine Zero Mouthwash 5/22/2011 RP Insert (exp 12/31/2011), if included
    -$1/1 Listerine Products 4/17/2011 SS Insert (exp 12/31/2011), if included
    -$2.50/2 Listerine Products 4/17/2011 SS Insert (exp 12/31/2011), if included
    -$0.50/1 Listerine Mouthwash 4/17/2011 SS Insert (exp 12/31/2011), if included
    -$1/1 Listerine Products 4/17/2011 SS Insert (exp 12/31/2011), if included
    -$1/1 Listerine Zero Mouthwash 4/17/2011 SS Insert (exp 12/31/2011), if included
    -$0.50/1 Listerine Products 4/17/2011 SS Insert (exp 12/31/2011), if included
    -$0.50/1 Listerine Antiseptic Mouthwash 2/27/2011 SS Insert (exp 12/31/2011), if included
    -$1/1 Listerine Total Care Products 2/27/2011 SS Insert (exp 12/31/2011)
    -$1/1 Listerine Zero Mouthwash 2/27/2011 SS Insert (exp 12/31/2011), if included
    -$1/1 Listerine Antiseptic Mouthwash, if included
    -$1/1 Listerine Whitening, if included

  • Advanced Listerine Antiseptic Mouthwash or Vibrant White Pre-Brush Rinse, 1.5 L mouthwash, 32 fl oz rinse, $6.92
    -$1/1 Listerine Rinse Products, if included
    -$1/1 Listerine Whitening Rinse Product 5/22/2011 RP Insert (exp 12/31/2011), if included
    -$0.50/1 Listerine Antiseptic Mouthwash 5/22/2011 RP Insert (exp 12/31/2011)
    -$1/1 Listerine Products 4/17/2011 SS Insert (exp 12/31/2011), if included
    -$2.50/2 Listerine Products 4/17/2011 SS Insert (exp 12/31/2011), if included
    -$0.50/1 Listerine Mouthwash 4/17/2011 SS Insert (exp 12/31/2011), if included
    -$1/1 Listerine Products 4/17/2011 SS Insert (exp 12/31/2011), if included
     -$0.50/1 Listerine Products 4/17/2011 SS Insert (exp 12/31/2011), if included
    -$0.50/1 Listerine Antiseptic Mouthwash 2/27/2011 SS Insert (exp 12/31/2011)
    -$1/1 Listerine Antiseptic Mouthwash, if included

  • Listerine Cool Mint PocketPaks, 72 breath strips, $3.76
  • Tampax Regular Tampons or Always Maxi Overnight Extra Heavy Pads, 40 ct tampons, 20 ct pads, $5.47

    -$0.50/1 Tampax Products 7/31/2011 P&G Insert (exp 8/31/2011)
    -$1/2 Tampax Products 7/3/2011 P&G Insert (exp 7/31/2011)
    -$1.50/2 Tampax Products 6/5/2011 P&G Insert (exp 7/31/2011)
    -$0.50/1 Always Pad, Clean or Feminine Cleansing Cloth 7/31/2011 P&G Insert (exp 8/31/2011), if included
    -$0.50/1 Always Pads, Clean or Cleansing Clothes 6/5/2011 P&G Insert (exp 7/31/2011), if included
     

  • Carefree Acti-Fresh Body Shape or Original Long Liners, 92-120 ct, $4.47

    -$.50/1 Carefree Acti-Fresh Pantiliners Self, Aug 2011 (exp 8/31/2011)
    -$0.50/1 Carefree Products 6/26/2011 SS Insert (exp 8/30/2011)
    -$0.50/1 Carefree Acti-Product Glamour, Jun 2011 (exp 9/30/2011)
    -$0.50/1 Carefree Product

  • Johnson & Johnson All-Purpose First Aid Kit w/ Bonus, (Bonus = 22 pc mini kit and coupons valued at $15), 140 pcs, $9.97
  • Olay Ultra Moisture Body Wash w/ Shea Butter, 23.6 fl oz, $5.77

    -B1G1 Satin Care Shave Gel WYB Olay Products 7/31/2011 P&G Insert (exp 8/31/2011)
    **Buy 1 Ultra Moisture Body Wash and get 1 Satin Care Shave Gel FREE, makes it $5.77 for two items
    $1/2 Olay Bars, Body Wash or Lotions 7/3/2011 P&G Insert (exp 7/31/2011) 
    $1/1 Olay Products Glamour, Jun 2011 (exp 7/31/2011)

    Household
  • Charmin Basic Bath Tissue, 20 double rolls, $8.97

    -$0.25/1 Charmin Toilet Paper 7/31/2011 P&G Insert (exp 8/31/2011)
    -$1/2 Charmin Products 7/3/2011 P&G Insert (exp 7/31/2011)
    -$0.25/1 Charmin Toilet Paper 7/3/2011 P&G Insert (exp 7/31/2011) 
    -$0.25/1 Charmin Toilet Paper 6/5/2011 P&G Insert (exp 7/31/2011)

  • Bounty Paper Towels, 6 super rolls or 6 super mega rolls, $10.47

    -$0.25/1 Bounty Towels or Napkins 7/31/2011 P&G Insert (exp 8/31/2011)
    -$0.25/1 Bounty Paper Towels or Napkins 7/3/2011 P&G Insert (exp 7/31/2011)
    -$0.25/1 Bounty Napkins 7/3/2011 P&G Insert (exp 7/31/2011)
    -$1/1 Bounty Extra Soft Paper Towels 6/26/2011 Target P&G Insert (exp 9/15/2011)
    -$1/1 Bounty Paper Towels 6/26/2011 Target P&G Insert (exp 9/15/2011)
    -$1/1 Bounty Basic Paper Towels 6/12/2011 RP Insert (exp 7/31/2011)
    -$0.25/1 Bounty Paper Towels or Napkins 6/5/2011 P&G Insert (exp 7/31/2011)
    -$1/1 Bounty Paper Towels or Napkins 6/5/2011 P&G Insert (exp 7/31/2011)

  • Tide Liquid Detergent, 150 fl oz, $17.97

    -$1/1 Tide Detergent 7/31/2011 P&G Insert (exp 8/31/2011)
    -$2/1 Tide or Gain Powder Detergent 7/17/2011 SS Insert (exp 8/31/2011)
    -$0.50/1 Tide Laundry Detergent 7/3/2011 P&G Insert (exp 7/31/2011)
    -$0.35/1 Tide Laundry Detergent 6/5/2011 P&G Insert (exp 7/31/2011)

  • Gain Liquid Detergent, 100 fl oz, $10.47

    -$0.50/1 Gain Laundry Detergent 7/10/2011 RP Insert (exp 8/31/2011) 
    -$1/1 Gain Laundry Detergent 7/10/2011 RP Insert (exp 8/31/2011)

  • Ultra Downy Liquid Fabric Softener, 90 fl oz, $6.97

    -$0.25/1 Downy Liquid or Dryer Sheets 7/31/2011 P&G Insert (exp 8/31/2011)
    -$1/1 Downy Liquid Fabric Softener 7/3/2011 P&G Insert (exp 7/31/2011)
    -$0.50/1 Downy Liquid Fabric Softener or Dryer Sheets 6/5/2011 P&G Insert (exp 7/31/2011)

  • Ultra Dawn Dish Liquid, 30-38 fl oz, $3.97

    $0.50/1 Dawn Dish Detergent 7/31/2011 P&G Insert (exp 8/31/2011)
    $0.25/1 Dawn Product Home Made Simple, Organize in Style (exp 10/31/2011), if included

  • Febreze Extra Strength Fabric Refreshener or Air Effects 2-pack, 27 oz bottle, two 9.7 oz cans, $4.97

    -B1G1 Febreze Air Effects WYB Fabric Softener 7/3/2011 P&G Insert (exp 7/31/2011)
     -$0.50/1 Febreze Air Effects 7/3/2011 P&G Insert (exp 7/31/2011)

  • Duracell Coppertop AA or AAA Batteries 8-pack, $5.97

    -$1/1 Duracell Batteries 7/31/2011 P&G Insert (exp 8/31/2011)
    -$0.75/1 Duracell Batteries 7/31/2011 P&G Insert (exp 8/31/2011)
    -$1.50/1 Duracell Batteries, Charger or Hearing Aid 7/3/2011 P&G Insert (exp 7/31/2011)
    -$0.50/1 Duracell Batteries 7/3/2011 P&G Insert (exp 7/31/2011)

  • Swiffer Wet Jet Starter Kit, includes power mop, 2 cleaning pads, 500 ml bottle of multipurpose cleaner, and 1 scrubbing strip, $19.97
    -B1G1 Swiffer Wetjet Refill WYB Wetjet Starter Kit Home Made Simple, Organize in Style (exp 10/31/2011)

  • Clorox Disinfecting Wipes 3-pack, 105 ct, $4.87
  • Formula 409 All Purpose Cleaner, 22 fl oz, $1.98
  • Clorox 2 Stain Fighter & Color Booster Packs, 16 ct, $5.48
  • All/Snuggle Back to School Laundry Pack w/ Bonus, two 32 fl oz bottles Small & Mighty Stain Lifter Liquid Detergent, 40 ct Snuggle Blue Sparkle Fabric Sheets, Bonus = Laundry Bag, $9.97




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