eMedia Vitals – Digital, Mobile and Social Media Engagement Strategies & Tactics

eMedia Vitals – Digital, Mobile and Social Media Engagement Strategies & Tactics

This lunchtime dish of trout is described simply as "terrific".

By Anne DesBrisay

Play is young and cheerful and fresh: precisely what lunch on a wintry day requires. Its prime mover, Stephen Beckta, is manning the coat check as we stomp through the York Street door, shaking flurries off parkas, handing over soggy mitts. He takes on our burdens with habitual grace, and then leads us to a sunny upstairs table by a big, old window where we bask in the competent ministrations of a perceptive staff.

We are here to taste Play’s any-two-plates-for- lunch, and drink a glass of wine suggested by a menu that pairs every dish with a proposal for best match, in three and five ounce pours. The presentation on the plate of the ‘S2S’ chorizo is striking, and the sausage is very good. We don’t plan to eat it all, but hand goes from plate to mouth to plate again with embarrassing repetition, sometimes dunking the marbled, well-spiced sausage in the curls of dijon mustard, sometimes not.

Pretty and tasty. A pretty chorizo sausage platter disappears quickly — there are no leftovers when a dish is this good.

Next course, trout, yielding just right, in a sweet cider pool surrounding a silken squash purée. Layered above this, a few bitter disks of well peppered turnip (I love turnip), some soft ribbons of leek, and a toss of chewy proscuitto for a bit of meaty, salty yum.  A terrific dish. Feeling we’d had a deal of a meal, we splurged on dessert (): a stunner of a chocolate terrine, generous enough to pass around (and around).

Cost: for two plates

Hours: Lunch from noon to 2 p.m. daily (open daily for dinner, too).

Play food + wine,  1 York Street, 613-667-9207. www.playfood.ca.

Ottawa Magazine

The most attractive aspect about Best Electronic Music is its contemporary nature. It uses specific instruments together with the latest song composition technologies. When it is being composed, an artist uses different genres to write and record their songs. The category covers a wide range of records that have been electronically produced.

The Industry

This industry is gradually obtaining its very own group of followers. There are several shows and social events that are dedicated to it. The number of people that go to these functions are evidence of its popularity.

The Styles

Artists have taken it upon themselves to change the styles used to produce records. Composers and producers are using their creativity to alter some existing productions. This evolution has led to the emergence of hip hop fusion, it is very popular. With time, the reggae artists have also adopted this sound in their remixes. Youngsters have shown a liking to raggeatons and riddims because they have a refined feel for them. Electronic sound was first used in the late nineteen seventies. By nineteen ninety, it had already been incorporated into pop and rock.

The Technology

Since the nineteen nineties, this sound has been undergoing modifications. The development of audio and computer synthesizer systems has made the changes easier. There are plenty of other equipment including drum machines and audio workstations which have played a significant role in the distinct music styles being utilized. Song composers connect to a range of methods which they can utilize to produce a sound and beat in compliance to their taste. Some of the newest technologies supply the musicians with sample of tracks that they can make use of to create sonic sounds. You could also utilize the web to create your personal authentic arrangements. In order to do this, you can utilize synthesizers and virtual pianos. Such methods have made it simpler for people to create their personal sounds while not having to employ an skilled composer.

The Influence

You will find a good range of sounds and music utilized by recognized music artists that have electronically influenced sounds. Some music artists were catapulted to stardom by tracks and albums constructed applying this sound. You can apply the sound to make a mix that the fans like. There is an emerging culture whereby people are practicing this sounds during public gatherings particularly at the nighttime. A lot of attention has been activated by raves and qualities about the music artists. People say that this is one of the spots where technology is treasured and fantasy reigns. When men and women go for raves they indulge in drug misuse and unprotected sex. Those people who vouch for morality are quite vital of such actions. People have been searching for alternate techniques of making use of the sound other than dancing. Several television commercials utilize electronic sounds in the background. The sounds that are applied in automobiles fall under this classification. Different applications have enhanced people interests in the arrangements.

The Fans

You will find several people available that are definitely enthusiastic with this sound. These people are usually excited to revise themselves with what is occurring in the industry. It is simpler these fans followers to sign-up with a dependable audio weblog when they desire to obtain the newest improvements. A lot of followers will be subscribing to the weblogs therefore which makes them very well liked. The men and women in control of the weblogs make sure that they can update them all each day. The internet sites are generally appealing and user-friendly. The majority of audio enthusiasts visit these websites to swap useful details regarding the industry. House music, trance or techno may be liked around the web. You are able to additionally get songs and get real info regarding the related musical styles at your personal ease. The web has innovative in superb advances. It has made it feasible for music fans all around the globe to discuss their understanding with compatible individuals. As they may be communicating with other fanatics they build up extra understanding around the topic. They are able to make this happen without the need of to think regarding the physical obstacles between them. The people often talk about all that is music connected. Joining for the weblogs is an simple and clear-cut process. When you have signed up in one of the weblogs you can be sure of up-to-date details.

New Dub Step Music

If you adore Best Dubstep, then you are able to go to the web, sign on a blog and obtain your favored play list. New Dub Step Music has been said to be exciting because it distributes throughout rifts. It has drawn the interest of many individuals that adore to dance the evening away. It is obvious that New Dubstep is one of the most dominating types of dance sounds. An up-to-date blog needs to possess the newest improvements regarding this style of music and New Electronic Music in general. You will get radio shows, free download, pictures, online shops, information, and nightlife also possibly free downloads through these types of websites.

The Products

Blog members have the privilege of buying t-shirts, look at photos, download from a play list and listen to sounds online. Some of them even sell different merchandise at affordable rates. Those people who buy exclusive products online cut down on their spending.

The Events

People that happen to be interested about gatherings are able to use the nightlife portion to continue being instructed concerning what’s taking place. There may be lots of trustworthy details being offered concerning activities that include fun and activity into your life. For anyone who is a enthusiastic follow of the activities you can find out all the crucial facts necessary to make the adventure remarkable. A true lover often can make certain that that they really do not pass up any festivity. No matter where the function is held; men and women will take a trip there for it. Most events are successful due to the fact they entice men and women from every aspect of the community. Nearly all of lovers by no means seem to be to have bored of the pleasure.

By Victoria Abraham

Lindsay is a sex worker who participated as a Book in the Human Library project put on by the Ottawa Public Library, the Canadian War Museum, and CBC Ottawa on Saturday, January 28.  Lindsay is currently working on an undergraduate degree in Women’s Studies at the University of Ottawa and holds an undergraduate degree in archeology and the classics from Wilfrid Laurier University.

Why did you choose to be part of the Human Library project?
I am big on breaking stereotypes. Anything that I can do to change people’s minds [about stereotypes] is moving in the right direction.

How did you get into sex work?
I had been living in Ottawa for a year after I graduated. I didn’t speak French and I didn’t want to do archeology anymore. So I was working lame retail jobs and I didn’t like it. At the time I was seeing this guy and I did not have much time for him, so he offered to pay me to stay with him. So I said, sure if you want to start paying me for what I was previously doing for free. It just seemed right once I started doing it. Sex work is one of those jobs where you work as much or as little as you want to. It has provided me with a means to go back to school without having to take out too many student loans.

How long have you been doing sex work?
I just had my four year hooker anniversary in October.

There are different types of sex work. You do “indoor work.” Can you explain what that means?
In Canada, sex work is not illegal. But there are provisions to make sex work less dangerous. For example, I cannot do sex work from my apartment. To do indoor work legally means I do out calls, which means I go to the client’s house or hotel room.

You specialize in clients with disabilities. What does that entail?
I like to see clients with disabilities because they are a segment of the population that is largely overlooked, especially when it comes to sex. A lot of the time it is about intimacy and touch and not even about sex. It is abut building confidence.

People with disabilities are often seen as asexual. I had a client who told me that he hadn’t been touched in over five years, not even a handshake or a bump! I find it so appalling that that is even an issue. They are adults, they have needs too.

Sex workers can act as enablers for couples with disabilities, helping them get into position. People with spine injuries may not be able to reach certain parts that still have sensation, so a sex worker would massage those areas.

You mentioned you wanted to be part of the Human Library project in order to break down stereotypes about your line of work. What are some examples of misconceptions about sex work?
My clients are not gross, I am not addicted to drugs, I was not sexually abused as a child. I am educated and I’m not worried about clients raping and murdering me — though I wouldn’t put it past the police.

You’re a member of Prostitutes of Ottawa/Gatineau Work, Educate and Resist (POWER). What does this involve?
I am a public educator and media officer. I do a lot of the media stuff. I also do a lot of guest lectures at Carleton and the University of Ottawa in criminology classes.

What are some of the specific challenges of doing sex work in Ottawa?
Most of my challenges are related to doing sex work safely under the existing laws.

There are also the challenges of the work itself as it is emotional labour. You have to be able to have strong boundaries and a good sense of self worth.

Launched in Denmark in 2000, the Human Library project is a way to focus on anti-violence, encourage dialogue and build relations. It has grown in popularity with 27 countries taking part in 2008, including Brazil, China, Columbia, Cyprus, Malaysia, and South Africa. Read more about the history and development of the Human Library project around the world here.

Ottawa Magazine

Steve Jobs was not a designer, at least not in the traditional sense. In fact, there was little he did do that was traditional, in any sense of the word. Having just finished his biography, Steve Jobs by Walter Isaacson, I have a new-found respect for the man who transformed not only the world of computers, consumer  electronics, music, movies, etc… but also had a profound effect of the lives of creative professionals — graphic designers in particular.

The book has countless tales of Steve Jobs’s quirks, tantrums, and various eccentricities (I stopped counting the number of crying tantrums somewhere around 10…), but what it makes clear is that he knew what what he wanted and would stop at nothing to get it. He demanded the best of everyone, and showed people the impossible could be done… while always staying ahead of the curve.

Much has been said of Jobs before and since his untimely death on October 5th, 2011. I would like to take a moment and write a few thoughts about what I’ve learned from Steve Jobs:

Work with the best people
Throughout the course of his career, Jobs noted that poor performers drag the whole team down. There’s simply no point dealing with sub-par players. As an employer, surround yourself with the best… you’ll benefit, as will they. For us, this can also be applied to clients. No use spending time trying to convince the brilliance of your design if they’re incapable of appreciating it. Working with the best led Jobs to seek out legendary designer Paul Rand to design the NeXT logo.

Follow your passion
There’s no point working on things that don’t interest you. Period. This goes for designers as well as clients. There’s nothing worse for a designer than to work hard for something when you know the client doesn’t place much value on it.

Every detail matters — even the ones you can’t see.
Years ago, I remember buying a G5 Tower and adding RAM to it myself, marveling at the innards of the machine. I called over Sheri to show her the inside of a computer, and we were both transfixed. I have no idea how computers work, really, but was awestruck at the organization of the circuit boards, processors, the way that the fans could be slid in and out, and such. This turns out to be a classic Jobsian trait: everything matters. Design is not a surface affair, it’s the compete integration of inside to outside, hardware to software, etc. As designers, we understand this intrinsically from the detailed proposals we write at the outset of a job, to the care that we take in preparing files to send off to the printers and developers. Every detail counts, and the craft you put into things shows through.

Form over function.
This is actually completely counter-intuitive, especially for a maker of gizmos… why wouldn’t you simply build the best product, who cares what it looks like? Yet that’s not the way it works. The very first Macintosh — which was gorgeous to look at and intuitive to use — was woefully underpowered. Jobs knew that if something is not intriguing, it’s never going to garner the attention to pick it up in the first place. This applies to graphic design and advertising: if it’s not compelling, no one will notice you. Of course, if the content isn’t good, it won’t succeed. Jobs rarely disappointed in this regard. (The original Mac was in fact underpowered and had poor sales — a catastrophic mistake that Jobs would never make again).

Focus is the most important thing a company can have.
When Jobs returned to Apple in 1997, he was baffled at how engineers had run amuck with endless variations of mediocre Macs. He finally asked people, “What would I tell my mother to buy?” a question no one there could answer. Then he drew a grid on a white board with 4 quadrants: Consumer/Professional/Desktop/Portable. He forced the company to simply focus on the best product for each of these, which produced the iMac.

For us, focus is equally important. We must balance the right mix of clients to take on. We need to maintain our promotional efforts with the same vigor and enthusiasm as our client work. We set yearly goals by which we measure our progress. We know which projects are best to take on, and which to pass on. We’ve seen how colleagues try and take on the world and do it all, only to implode due to their lack of focus.

“Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.”
I love this quote, and think I will use it to tell all our new hires what to expect at MSLK. We definitely embrace the notion that great work is not a far-off thing in the distance, but something that is expected.

“Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.”
This is MSLK to a “T” — we spend countless hours stripping away the superfluous in order to get to the essence of any message we’re communicating, whether visually or in creating a campaign message. Jobs understood that making things appear simple and easy takes complex and hard work.

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DOORMagazine – Online Web Magazine

Jodee Nimerichter has been named festival director of the American Dance Festival (ADF), making her the first woman to direct the festival solely in 43 years.
Dance Studio Life

Sound Seekers by Fateema Sayani is published weekly at OttawaMagazine.com. Read Fateema Sayani’s culture column in Ottawa Magazine and follow her on Twitter @fateemasayani

Gareth Auden-Hole, aka Jack Pine. Photo by Matthew Gomes

JACK PINE TAKES ROOT
Heartache, adventure, a sense of home — these were all starting places for the songs on the self-titled debut disc from Ottawa’s Jack Pine & the Fire, but it’s not a self-pitying release. The bustin’, bluegrassy album is technically slick, but leaves enough room for the rising vocal idiosyncrasies of the frontman to shine through.

Front man Jack Pine is the nom de tune of Gareth Auden-Hole, 31, formerly of the Slackjaw Sinners. He liked the symbolism of the tree: its ability to re-seed burnt ground after a forest fire gives it a sense of purpose and legacy. There’s also the ability to coattail on the iconic Tom Thompson painting of the same name and all its implied Canadiana — another element in the nine songs on the album.

A stream of mandolin, guitars, dobro, pedal steel, and fiddle give the album an haute-campfire vibe, made resonant by Auden-Hole’s vocal edges. His stories play on average themes, but are made bold and new by a robust telling and smart unravelling.

There’s Home, about a guy who has been vagabonding all his life until he realized the only sensation he hasn’t experienced was that of home. “It’s the smash country hit on the album,” Auden-Hole laughs. In addition to the “accessible” track, there’s Everybody’s Blues, a gentle take on collective misery, and the kicker, Gather, for hardened hearts and shattered spirits.

Auden-Hole pursued songwriting while wrapping up a combined communications and humanities degree from York University. He returned home to Ottawa after school and, overdue for adventure, took off for Victoria, B.C. He hitchhiked from his family’s cottage in Thunder Bay to Calgary, riding along with new wave hippies in a VW van. He bridged the rest of his route out west by riding along with various characters and gathering up tales and experiences.

Later, as his songwriting developed, Auden-Hole started to fiddle around with recording in studio, but became exasperated by the technical learning curve.

“I didn’t want to flail around and be frustrated by not knowing enough.” So he went to the Ontario Institute of Audio Recording Technology in London to become a recording engineer and currently works a day job as the technical lead at the First Unitarian Church. He has a studio in his Alta Vista home called Wee Vox Sound, where he’s recorded tracks for the Occupy Ottawa compilation and vocalist Tara Porter. Porter is also among a long list of local artists who guested on the Jack Pine album, including Anders Drerup (The VanMeters), Tim Watson (Dave Norris & Local Ivan), Stuart Rutherford (Dusty Drifters), Martin Newman (The Flaps), Kelly Prescott, and John Showman (Creaking Tree Quartet, New Country Rehab).

Jack Pine & The Fire’s CD release party takes place Friday, Jan. 27 at Irene’s Pub (885 Bank St.) with The John Punch Band. 9 p.m., .

Ottawa Magazine

RIO DE JANEIRO, Brazil – Arriving in Rio de Janeiro in the middle of the Brazilian summer, in a country experiencing an ongoing economic boom, certainly puts the bleak, uncertain economic outlook of wintry Europe and North America into sharp relief. I was invited to Brazil on the generous invitation of ABIT, the Brazilian Textile and Apparel Industry Association, [...]
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